Gaming gets physical - the Johnson Health Tech. GmbH joins SK Gaming with Matrix as its official exercise equipment partner.

Digitalisation and new technology trends are growing exponentially in the fitness industry and the next step is taking it to esports. By equipping the SK Magenta Facility in Cologne with state-of-the-art fitness devices, Johnson Health Tech. wants to create a training area and a performance centre for pro players.

SK Gaming was founded in 1997 and is one of the oldest, and with over 60 championship titles also one of the most successful teams in the industry. The Cologne esports organization is currently competing in League of Legends, Clash Royale and FIFA among others.

With the growing audience and societal relevance of the gaming market - more than 450 million fans from all over the world are following esports - the standards for pro players are also growing. The 360° concept that SK Gaming is developing in Cologne provides conditions in which the players can maximize their concentration and performance through appropriate nutrition and individual training concepts. Our mutual goal is to prepare every player for the psychological and physical demands of the competition.

Volker Lichte, MATRIX Key Account Manager - Sport Performance:

The foundation of this partnership are the shared values between SK Gaming and Matrix; to establish a fitness workout for pro players as an essential part of the practice day. Together with the ex-DFB Fitnesstrainer Yann-Benjamin Kugel we equipped the new facility in Cologne with the optimal devices for a goal-oriented training.

Alexander Müller, CEO of SK Gaming:

With our new partner Matrix we have established the perfect base for the workouts of our head of performance Yann-Benjamin Kugel. With their fitness devices and the space for recreation in our facility in Cologne, we provide ideal infrastructure beyond just gaming. Nutrition and workouts are now essential parts of our pro players’ routine and practice days.