Going forward, 11teamsports and Nike will become the exclusive supplier and global distributor for SK Gaming's merchandise and performance wear featuring the world famous Swoosh. This announcement marks the companies first foray into esports in Germany and is a testimony of their long-term commitment to the organization and the overall esports ecosystem.
'We are incredibly proud to have our logo next to the world-famous Swoosh. As a brand, Nike stands for values that we live and breathe every day while 11teamsports will be able to provide us with the best possible support and infrastructure to take our merchandise to the next level', said Alexander T. Müller, Managing Director SK Gaming.
Dennis Schröder, Managing Director of 11teamsports added: 'We are proud of announcing the new cooperation with SK Gaming, and we look forward to cooperating with Nike, one of the major global players, with regard to merchandising and matchwear collections. At 11teamsport, we consider this opportunity a perfect starting point for launching our common topics and enlisting the global appeal of the Nike brand as support for the excellent team surrounding Alexander Müller in a professional way. For our young target group of football aficionados, esports and gaming, particularly FIFA, are a solid and indispensable part of their lifestyle, resulting in major synergies which in turn determine the right moment to begin a cooperation with a successful esports team. We are thrilled that with SK Gaming, we now have the opportunity to exhibit our expertise as outfitters in the esports sector."
To celebrate this partnership and officially reveal the brand-new Nike SK Gaming Jersey 2020, SK Gaming hosted an exclusive launch party at the 11teamsports flagship store in Berlin, Germany, together with SK players, press representatives, a number of surprise guests and the community.
The entire collection is available online at https://store.sk-gaming.com.
ABOUT SK GAMING
SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prizemoney earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Clash Royale League and the FIFA eWorld Cup among others.
Founded 2007 in Crailsheim, Germany, eleven teamsports GmbH is the largest onlineshop for football and teamsports in the german speaking countries. The headquarter is in Satteldorf. More than 2,5 Mio customers trust in the sortiment of football boots, jerseys, sportsequipment for training and teamsports, lifestyle- and merchandising items. Furthermore, the retailer is represented with more than 20 stores in the DACH region. Since 2019, 11teamsports is the official partner of the DFB (Deutscher Fußball-Bund) in the category Name & Numbering and accounts the global distribution and the production of the embellishement for the jerseys of the German National Team. The retailer is supplier of almost 4,000 amateur clubs, official kit supplier of numerous clubs of the German Bundesliga e.g. FC Augsburg 1907, VfL Bochum 1848 as well as 1. FC Heidenheim, 1. FC Kaiserslautern and 1. FC Ingolstadt, official shoepartner of VfB Stuttgart, 1. FC Magdeburg and Dynamo Dresden and official embellishement partner of Hertha BSC and VfL Wolfsburg. 11teamsports employs 1,000 people in eight countries (DE, AT, CH, PO, CZ, SK, HU, RO). www.11teamsports.com
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