Following a successful initial partnership between SK Gaming and Ursapharm's HYLO EYE CARE during the second half of 2019 and the beginning of 2020, today SK Gaming is excited to announce the partnership's extension.
HYLO EYE CARE is a range of eye drops against dry eyes. This condition can result in itching, burning or reddened eyes and can be caused by both internal (e.g. age, contact lenses, certain medication) and external factors ranging from dry air to extended time spent in front of a computer or a phone screen - something both professional and casual gamers are often exposed to.
HYLO FRESH is the optimal product for gamers‘ eyes and adapted to their needs - it refreshes them, helps them regenerate and thereby positively affects reaction time, ability to concentrate and hand-eye coordination. HYLO FRESH is free from any preservatives, thus can be used daily and is also perfectly compatible with contact lenses.
With the partnership's extension, HYLO will now be represented on the official 2020 SK Gaming jersey. Besides this new branding opportunity, HYLO will maintain its educational approach with numerous content throughout the year to highlight the importance of eye care for professional as well as casual gamers. They will also continue to provide our pro players across all games with the best solution against dry eyes, allowing them to practice efficiently for longer and helping them elevate their performance even further. HYLO FRESH products can be found at all gaming stations in both SK Gaming’s training facilities.
ABOUT SK GAMING
SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prizemoney earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Clash Royale League, Brawl Stars Championship and the FIFA eWorld Cup among others.
ABOUT HYLO FRESH
HYLO FRESH® relieves eye irritation caused by wearing contact lenses or by environmental stress factors, such as intensive screen-based activities, a dry indoor environment, draughts, increased solar radiation and airborne particles (dust or pollen). Products containing Eyebright (Euphrasia officinalis) have been used for centuries in the treatment of red and burning eyes, increased tear production as well as swelling and redness of the eyelids and eyelid margins. In addition to the Euphrasia extract, HYLO FRESH® contains 0.03 % sodium hyaluronate that ensures a soothing and effective lubrication of the ocular surface. More about them can be found on http://www.hylo-gaming.com/
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