Today SK Gaming is strengthening its position in the German esports market with the addition of yet another premium brand to its portfolio of partners. A leading company in Germany’s food retail market, REWE is our new nutritional partner.
Here at SK Gaming we have put a lot of focus on the nutrition of our esports athletes for a long time now and it is a great reassurance for us that going forward we can rely on the fresh and high quality food REWE provides daily to millions of people in Germany (and Europe overall). Being a fellow Cologne-based company and also already sponsoring our friends and shareholders from 1. FC Köln, the connection between our companies was evident to both sides and we are excited about working together for years to come.
Alexander T. Müller, CEO of SK Gaming, shared the following: “As a Cologne-based company, the partnership with REWE is of course a matter close to our hearts. We are looking forward to working together in the future and we feel assured that we can fall back on a regionally and nationally strong partner with a lot of experience in the nutrition sector, who also shares a love for 1. FC Köln.”
“Esports is a dynamically growing digital sport, both nationally and internationally, which will continue to gain attractiveness in the coming years, especially for young target groups, and which has great potential for growth. We are very pleased that we, as a Cologne-based company, are taking the next step in our esports activities together with the Cologne-based company SK Gaming and that we can further expand the competence we have gained in esports with this strong partner”, said Lionel Souque, CEO of REWE Group.
The REWE logo will occupy central spaces in the SK Gaming player facilities in Cologne and Berlin, as well as a sleeve spot on our 2022 jersey which will be revealed in the coming weeks.
About SK Gaming
SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prize money earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Rocket League Championship Series, Clash Royale League and Brawl Stars Championship among others.
With a turnover of 26.5 billion euros (2020), 161,000 employees nationwide and over 3,700 REWE stores, REWE Markt GmbH is one of the leading companies in German food retailing. The REWE stores are operated as branches or by independent REWE retailers.
The cooperative REWE Group is one of the leading trading and travel and tourism groups in Germany and Europe. In 2020, the company achieved a total external turnover of around 75 billion euros. Founded in 1927, REWE Group is present in 22 European countries with its more than 380,000 employees.
Irena fell in love with esports when she watched the Season 1 LoL Championship. Nowadays she enjoys superheroes, fantasy books and Asian food.
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