Today we are excited to announce a new partnership between SK Gaming and NH Hotel Group of Central Europe - part of Minor, a multinational player and a benchmark city hotel operator in Europe and the Americas.
Thanks to this partnership the SK Gaming pro players and content creators will enjoy staying at NH Hotels whenever they travel for bootcamps, tournaments and media appearances around Central Europe. The strategic partnership will allow NH to further grow in the esports sector as one of the main players for esports hospitality. Together we want to ensure the proper rest our athletes need in order to perform at their top level even when far from home.
Alexander T. Müller, CEO of SK Gaming says, "We are excited to welcome NH Hotel Group to our group of partners we can rely on. Here at SK Gaming we always aim to provide the best all around experience to our players and that of course includes their accommodation when travelling, something we needed an expert to take care of."
“During the pandemic the hotel industry has learned to reinvent itself over and over again, while adapting to different needs. Esports is extremely dynamic and requires us to rethink our usual services even more. Our products should adapt towards the players to create an unique experience.” shared Alexander Dürr, Senior Director of Operation
SK Gaming is a leading esports organisation and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prize money earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Rocket League Championship Series, Clash Royale League and Brawl Stars Championship among others.
NH Hotel Group is a consolidated multinational player and a benchmark city hotel operator in Europe and the Americas, where it operates more than 350 hotels. Since 2019, the company has been working with Minor Hotels on integrating all of its hotel brands under a single corporate umbrella with a presence in over 50 countries worldwide. A portfolio of over 500 hotels has thus been articulated around eight brands - NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - to forge a broad and diverse range of hotel propositions in touch with the needs and desires of today’s world travellers.